Spirits · Bars · Experiences
We connect brands, bars, and the people who love them through education, intentional experiences, and partnerships that actually move the needle.
Work with usWho we serve
Get your product into the right venues with staff who can tell your story confidently.
Strengthen your bar program with trained staff, intentional menus, and experiences guests return for.
Spirit-forward activations designed around your audience, partners, and operations.
What we do
We teach staff how to talk about, recommend, and confidently serve the spirits you feature — so every pour has a story.
Tastings, pairings, and on-site activations that turn casual samplers into repeat buyers.
Menu positioning, storytelling, and experience design that actually moves product.
We match brands with the right venues — then support both with content, communication, and moments that get noticed.
How it works
A quick conversation to understand your goals and where we can make the biggest impact.
A focused plan — a training series, a tasting activation, a launch event, or all three.
We support you through execution, gather feedback, and sharpen every activation over time.
What success looks like
"Staff who recommend with confidence. Guests who come back asking for it by name. Brands that earn their place on the shelf."The Proof+Market standard
Let's talk
Tell us a bit about what you're working on and we'll be in touch within 2 business days.
Thanks for reaching out. Someone from Proof+Market will follow up within 2 business days.